By Brent Hocking Consulting Arborist

TreeTruth

Video consultations with a Board Certified Master Arborist — and a second opinion on any tree quote you've already received. No site visit. No sales pitch. No one with anything to gain.

Book a Consultation Got a Quote? Start Here →

ISA Board Certified Master Arborist ®  |  ON-2667B  |  Ontario

Most tree advice comes from someone who profits from the answer.

When something looks wrong with a tree, the default move is to call a tree company. The quote arrives. It's large. And you have no way to know if it's honest.

Every tree company that sends someone to your yard gets paid to cut. Even the honest ones are answering a different question than the one you asked. You want to know what's best for your tree and your property. They're quoting a job.

"Before I wrote my first report, I spent years doing the work — as an arborist and crew member for one of North America's largest tree service companies. I know what a sound recommendation looks like. I also know what a padded one looks like."

I've stood in front of homeowners' trees and had the exact conversations I now have in consultations. The difference is that today I have no invoice to write at the end of it. With fewer than 40 Board Certified Master Arborist designations in Ontario, the credentials back the experience. On a TreeTruth call, all of it is pointed at one thing: the truth about your tree.

Most Popular

Got estimates from tree companies? Let's look at them together.

Book a live call and bring one estimate or several. We'll go through them together and answer three questions most homeowners never get a straight answer to.

Is the price reasonable? Is the work actually what your tree needs? And if you have more than one quote — which one should you go with?

  • Are these prices reasonable for the scope of work?
  • Is the scope itself right — or is something more aggressive being recommended than necessary?
  • Is a full removal being proposed where a reduction would achieve the same result?
  • Are there fertilization or injection line items added without any soil test or diagnosed deficiency?
  • If you have multiple quotes — which one should you actually go with?
  • What should you ask before signing anything?

I spent years in the field working for a major national tree service company before moving into consulting. I've had these exact conversations with homeowners while standing in front of their trees. I know the difference between work that serves the tree and work that serves the invoice.

Quote Review

$95 + HST

Live 30-minute call. Bring one estimate or several. We cover price, scope, and if you have multiple quotes — which one to go with.

How It Works

  1. 1Book a 30-minute call and pay at booking
  2. 2Have your estimate accessible — on screen or printed
  3. 3We go through it line by line on a live video call
  4. 4You get a straight answer on price and on whether the work is right
Submit a Quote for Review

Every way to get a straight answer.

All consultations are by video. You bring your phone to the tree. I guide you on what to show me.

Quote Review

Async — delivered within 2 business days

$95 CAD

+ HST

Bring one estimate or several to a live call. We'll cover whether the price is reasonable, whether the work is right, and if you have multiple quotes — which one to go with.

Quick Question

Live video — 20 minutes

$75 CAD

+ HST

One tree, one clear question. Fast, focused, and expert. Best for "should I be worried about this?"

Comprehensive

Live video — 75 minutes

$225 CAD

+ HST

For larger properties, multiple trees, storm damage assessment, or a complex situation that needs time to work through properly.

Written Summary

Add-on to any consultation

$95 CAD

+ HST

A one-page PDF of findings and recommendations, signed by a Board Certified Master Arborist. For your records, a real estate file, or sharing with a contractor.

Four steps, start to finish.

01

Book and pay online

Pick the service and a time that works. Payment is taken at booking so your slot is locked in.

02

Fill in a quick intake

Two minutes, a couple of photos, your main question. The more I know beforehand, the more we cover on the call.

03

Meet by video

Grab your phone, head outside, walk me to the tree. I'll guide you on what to show me.

04

Get honest answers

Clear guidance you can act on. No pressure, nothing to buy. Add a written summary if you want it in writing.

If you're wondering about a tree, this is the call to make.

These are the situations people bring to TreeTruth consultations.

"Do I really need to remove this tree?"

A second opinion before spending thousands — from someone with nothing to gain either way.

"I have two or three quotes and I don't know which to choose."

Bring them all. We'll look at price, scope, and recommended work — and tell you which one is actually the right call.

"Is my tree dangerous?"

An honest read on risk in plain language, from someone whose only job is to tell you the truth about the tree.

"Why is my tree dying?"

Decline, dieback, odd colour, dropping leaves, oozing, leaning — let's work through it on camera.

"I'm buying a house — are these trees a problem?"

A pre-purchase look at the trees on the property before you close. Conditions periods are tight; this fits.

"A storm hit my tree. What now?"

Guidance on damage, next steps, what's urgent, and what to document for an insurance claim.

"What is this on my tree?"

Pest, disease, and fungus identification. Knowing what you're looking at is the first step to dealing with it.

"Was my tree pruned properly, or butchered?"

Whether past work helped or hurt, and what to do from here.

"Before I wrote my first report, I spent years in the trees — working for one of North America's largest tree service companies. I've had these exact conversations while standing in front of homeowners' trees."

— Why the field background matters

A consultation is different from an estimate. You're paying for judgment with no agenda attached. Sometimes the honest answer saves you thousands — "that tree is healthy, leave it alone." Sometimes it's the warning a salesperson won't give you — "that one's a genuine hazard, don't wait."

The field background is what makes a Quote Review more than a price check. It's straightforward to read a quote from behind a desk. It's a different thing to have spent years doing that work for a major service provider and to have seen firsthand how recommendations get built — which ones come from genuine assessment and which ones come from a pricing model. That context is what you're actually paying for.

Brent Hocking

Before you book.

Do you come to my property?

No — this is a video service, which is what keeps it fast and affordable. If your situation genuinely needs an in-person assessment, I'll tell you on the call and explain what's involved. No obligation.

What do I need for a live consultation?

A phone or tablet with a camera and the ability to walk outside to the tree. That's it. I'll guide you on what to show me. If you can video call family, you can do this.

Can you tell me whether a tree is going to fall?

I can give you an honest, expert read on risk based on what I can see. No one — on camera or in person — can guarantee a tree's behaviour because trees are living things and conditions change. I'll always be straight with you about what I can and can't determine remotely.

For the Quote Review — will you tell me which company to hire?

I'll tell you which quote is the honest one, which is accurately scoped, and which is fairly priced — and if you have multiple quotes, which one you should go with. That's effectively the answer. What I don't do is formally endorse a specific company by name, because my value to you is that I have no relationships that influence what I say. Bring one quote or several — the more you have, the more useful the comparison.

What if my quote says "confidential, not to be shared"?

That disclaimer has no real enforceability against a homeowner seeking professional advice. You received the document as part of a sales process and you have every right to get a second opinion on it. This is no different from having a mechanic look at a quote from another shop.

Do you serve my area?

The video service is available anywhere in Ontario. I'm based in Hamilton and the greater Toronto area. For Quote Reviews, location is almost always irrelevant.

What is this service not?

A video consultation is advisory and educational. It isn't a formal tree risk assessment, a written arboricultural report, or documentation for a permit, development application, tribunal, or legal matter. Those services are available separately and require a site visit. I'll tell you if your situation needs one.

What's your cancellation policy?

Reschedule or cancel with at least 24 hours' notice for a full credit toward a future booking. Less than 24 hours' notice and no-shows are non-refundable. If you experience a technical issue, I'll make reasonable efforts to reconnect or reschedule at no charge.

Get a straight answer about your tree.

Book this week. No site visit, no sales pitch, no pressure.

Book a Consultation Submit a Quote for Review

Independent arboricultural advice. Not a substitute for a formal on-site assessment.  Read the full terms.